Meeting Efficiency: Best Practices for CPAs

In the fast-paced world of public accounting, time is a precious commodity. Every minute spent in a meeting should be purposeful and productive. I've witnessed firsthand the importance of efficient meetings in driving firm success. Today, I want to share with you three key areas where implementing best practices can significantly improve meeting effectiveness: meeting agendas, scheduling follow-up meetings, and email communication.

Meeting Agendas: Structuring Success

A well-crafted meeting agenda is the cornerstone of a successful meeting. It provides clarity on the topics to be discussed and ensures that participants come prepared. When creating an agenda, consider the following tips:

  • Define Clear Objectives: Start by clearly defining the purpose of the meeting. What specific outcomes do you hope to achieve? Communicate these objectives to participants in advance so they can prepare accordingly.

  • Prioritize Topics: Identify the most important topics that need to be addressed and prioritize them accordingly. Allocate time for each agenda item to maintain focus and prevent discussions from derailing.

  • Share in Advance: Distribute the agenda to all participants well in advance of the meeting. This gives them time to review the topics, gather any necessary materials, and formulate their thoughts. Depending on the significance and cadence of the meeting, the agenda can be included in the meeting invitation or in a separate email. 

By following these steps, you can ensure that your meetings are purposeful and that everyone's time is respected.

Setting up the Next Meeting: Seamless Continuity

One often overlooked aspect of meeting efficiency is setting up the next meeting before the current one ends. It’s incredibly common to go back and forth with another professional over email trying to find good times to connect when the easier solution is to talk face to face. The simple practice of setting up the next meeting while in the current meeting can save time and ensure continuity between meetings. Here's how to do it effectively:

  • Identify Action Items: During the meeting, identify any action items or follow-up tasks that need to be addressed before the next meeting. Assign responsibilities and deadlines to ensure accountability.

  • Schedule the Next Meeting: Once action items have been identified, take the opportunity to schedule the next meeting then and there. This prevents the need for back-and-forth communication later on and ensures that everyone's calendars are aligned.

  • Send Calendar Invites: Immediately after the meeting, send out calendar invites for the next meeting. Include the agenda and any relevant documents to provide participants with ample time to prepare.

By proactively scheduling the next meeting, you maintain momentum and keep projects moving forward without delay.

Email Follow-Ups: Reinforcing Commitments

Effective communication doesn't end when the meeting concludes. Follow-up emails play a crucial role in reinforcing commitments and keeping everyone on track. Here are some best practices for crafting effective follow-up emails:

  • Summarize Key Points: Begin the email by summarizing the key decisions made and action items assigned during the meeting. This serves as a reference point for participants and ensures everyone is on the same page.

  • Clarify Responsibilities: Clearly outline each participant's responsibilities and deadlines for completing action items. This helps prevent misunderstandings and ensures accountability.

  • Provide Resources: Include any relevant resources or documents discussed during the meeting as attachments or links. This makes it easy for participants to access the information they need to fulfill their responsibilities.

  • Reiterate Next Steps: Remind participants of the date, time, and agenda for the next meeting. Encourage them to come prepared and offer any additional context or instructions as needed.

By following these guidelines, you can reinforce the outcomes of the meeting and keep progress on track between meetings. Additionally, it’s important to get everything in writing for documentation purposes. In today’s world, it’s incredibly easy to go from meeting to meeting and not know what to do after (I am guilty of this on some days). Having someone in the meeting send a follow up summary is incredibly helpful in keeping everything organized and moving in the right direction.

In conclusion, implementing best practices in meeting management can have a significant impact on your team’s efficiency and effectiveness. By carefully structuring meeting agendas, proactively scheduling follow-up meetings, and utilizing email communication effectively, you can ensure that every minute spent in a meeting contributes to the firm's success. Prioritizing these practices will not only optimize your firm's operations but also demonstrate your commitment to excellence in client service and teamwork.